The Dove Campaign for Real Beauty has been called a lot of things, from a “game changer” and “a breath of fresh air”, to “hypocritical”, “sexist”, and “sneaky”. So why has the campaign, whose major innovation was to use ads that featured real women rather than airbrushed models or celebrity spokespersons, sparked so much controversy? Taking a social psychological perspective, this article attempts to address the good, the bad, and possibly even the ugly side of Dove’s Campaign for Real Beauty. Dove launched the “Campaign for Real Beauty” in 2004, in response to the findings of a major global...

Social media platforms like Instagram and Facebook have become ingrained in the lives of countless individuals. With adolescents and young adults, particularly young women, being the primary users of such platforms, it is an important question whether social media use has an impact on self-concept, self-esteem, body image, and body dissatisfaction. Researchers have started to empirically investigate these questions, and recent studies show mixed results. The present article attempts to review these findings and offers possible explanations for effects of social media use on body...