Are you sick of banner ads, commercials, and brand names depicted everywhere? You might think this way of advertising is pointless since it will not influence you anyway. However, psychological research has identified how branding hacks into your mind and how you can prevent this. Think of the last time you interacted with a person wearing brand-name clothes. For instance talking with those “cool” people with the RayBan pilot-glasses, where you do not see their eyes but only this little logo. Do you think perceiving this little logo influences you? Say, prompts you to chose a RayBan product...