Race is a topic that has been explored throughout the history of social psychology research. Typically, this research has focused on how our conceptions (or preconceptions) of race affect our attitudes and behaviors. There is a long line of research examining phenomena such as prejudice, stereotypes, discrimination, in-group bias, stereotype threat, self-fulfilling prophecies, and a whole range of related issues. One could argue that an underlying assumption of this research is that all humans are fundamentally equal, regardless of race. In the academic world, there has been consistent support for this notion (Anderson & Nickerson, 2005; Sternberg, Grigorenko, & Kidd, 2005); however, folk notions of race, as a fundamental biological difference, still persist in the United States and many countries around the world (Jayarantne, Ybarra, Sheldon, Brown, Feldbaum, et al., 2006;Smedley & Smedley, 2005; Williams & Eberhardt, 2008).

Derogatory labels are offensive words that can be reclaimed by a stigmatized group; however, the process of reclaiming can carry risks.
In 2020, Black Lives Matter (BLM) protests took place around the world, reminding us about social inequalities and racism. Through these protests, we became particularly attentive to the language and labels we use. On July 29 th , BBC News aired a news report where the N-word was used. Thousands of complaints from viewers followed [i] . After an initial defense of the news report, the BBC director apologized and recognized the distress the N-word had...